Running an online business is no laughing matter, especially when you have to compete with behemoths like Amazon, which has an endless marketing budget to fuel their advertising. The race to the first page of Google search results is fiercely contested. Even with excellent SEO, reaching the first page can take months or even a year.
This is where paid advertisements (PPC) come in. Google AdWords is Google’s advertising service that allows businesses to place advertisements on Google’s search results pages. Ads are typically displayed at the top or bottom of Google SERPs (search engine result pages).
The Benefits of Using Google AdWords
When it comes to online advertising, Google AdWords is a powerful tool. What makes it so fantastic? Listed below are a few of the benefits that businesses receive from Google’s paid marketing platform:
With Google’s frequent targeting choices, business proprietors can guarantee that their ad is only shown to probable customers. Business owners can target their customers based on their geographical location, age, keywords, and more. They can also select the time of day when their ads will be shown to their targeted audience. A common example that many businesses use is running ads only Monday through Friday from 8 a.m. to 5 p.m. This is typically due to the fact that businesses are closed or operate at a slower pace on weekends. This can aid in maximizing ad spend.
Devices with a Specific Purpose
Following a 2013 update, Google AdWords now allows businesses to select the type of device on which their ads will be displayed. You can use the search network on desktops, tablets, or mobile devices. Businesses can drill down even further on the display network and target specific devices such as iPhones or Windows. Bid adjustments allow you to bid higher or lower automatically on devices that are more likely to convert on your site. Looking at conversion and e-commerce data in Analytics is a good place to start.
Only Pay For Results
This is arguably the most well-known benefit of advertising on Google AdWords. Businesses that use AdWords only pay for clicks on their ads rather than impressions. A pay-per-click (PPC) advertising model is used in this case. Businesses save money this way because they only pay when a user takes action to view their website.
Google AdWords allows businesses to track the effectiveness of their advertisements. This means you can keep track of how many people see and click on your ad. AdWords also lets you path the number of operators who yield the preferred action after visiting your website.
Using Google AdWords as part of your online marketing strategy will almost certainly yield positive results at this time. However, this is not always the case in every industry. The best way to find out if AdWords will be profitable for your company is to give it a shot. If you’re unsure how to set up your account or how to use AdWords profitably, this guide will assist you.
Adwords are more efficient than SEO.
The most significant advantage of Google AdWords is that it works faster than SEO. SEO and Google AdWords are both search engine marketing strategies for increasing traffic and lead. A well-optimized AdWords operation, on the other hand, is an effort much quicker for a business to accomplish the more-coveted first advertisement in search.
Here are the reasons why it is supplementary efficient and effective.
- You can concentrate on multiple keywords at the same time.
- You can turn the campaign on and off at any time.
- Ads that look at the highest rank of the page are proximately visible.
Boost brand awareness
Google AdWords is an effective way to spread the word about your brand, in addition to increasing traffic, clicks, and conversions. To validate this, Google collaborated with Ipsos to conduct a study across 12 industries, ranging from automobiles to retail. It was discovered that search ads increase top-of-mind awareness by 6.6 percent on average. When it comes to SEO, your rank is also determined by the number of searches for your brand name and its variations. That is yet another reason why you should strive to raise brand awareness through search and display ads.
Why should you use Google Ads for business?
If you remained to doubt, “Why should I use Google Ads?” You must be asking yourself, “Why not?” right today.
The network has something for businesses of all sizes, with varying budgets and advertising objectives. Different target audiences, the majority of whom have used Google to find an answer to a problem at least once in their lives. So, in a sea of seemingly endless searches of 2+ trillion per year why not throw a bucket in to see how much revenue you can generate?
Moreover, Codexxa has just added an all-new Advertising Attribution Solution, where you can track the cost per visitor and cost per lead within your website business, on each variation.
Start leapfrogging organic search results and earning clicks and conversions with Google Ads and a delightful post-click landing page experience by contacting Codexaa Business Solution for a demo today.