How do you ensure that you are marketing your company in the most effective way possible? One critical method is to keep your marketing strategy up to date, if not ahead of the curve. Don’t be the last person to forego Facebook advertising. Maintain your company’s cutting-edge status to remain relevant and, more importantly, efficient and effective. That means content marketing in today’s world, which is why we’re providing you with this guide on why content marketing is important and where you should focus your efforts.
What Exactly Is Content Marketing?
If you asked ten content marketing experts to define their field, you might get ten different definitions, but they will all likely point back to the same core concept.
Content marketing is a marketing strategy that focuses on the creation, publication, and distribution of content to a specific audience to drive new traffic (and thus new customers) to your company.
This is almost always done online via social media, blogs, videos, ebooks, and other downloadable or interactive tools that share your brand and expertise with your ideal buyer.
Reasons Your Company Needs Content Marketing
1. Crate Trust in Your Visitors
As shown above, the personal trainer used his knowledge to gain the trust of his online readers. The more content you create and share with your target audience, the more obvious it is that you are an expert in your field. People put their trust in experts and hire them to help them solve problems.
2. Increase Brand Awareness
Let’s face it: most people are unaware of your company, and it’s time to change that. If done correctly, content marketing can significantly increase traffic to your site, allowing you to get consistent, quality traffic and inbound links to your site while also exposing them to a brand they had no idea existed. You’ll be able to generate more awareness and leads for your company by using your content to demonstrate your skill and expertise over and over.
3. Excellent for Organic Search (SEO)
When you open your browser and type a keyword or phrase into Google, the search engine works hard to return the most relevant results for your search query. When you create expert content to share useful and valuable information with your ideal target buyers rather than spam sales copy, Google recognizes that your content is useful and provides the answer to people searching, so it ranks higher in the search results.
Search engine algorithms are constantly changing, but if you consistently create and keep your content current, informative, and relevant, it will rank higher and for a longer period of time in the search engines.
4. Generates Leads for Your Company
This is the big one, so big that it should be at the top of the list. We like to say that “trust and awareness are unbeatable,” and generating leads for your business is the reason any of us do any marketing at all. We require new leads to come to us and eventually purchase what we are selling. Strangers can find you through your useful and informative content thanks to content marketing. Most of the time, this occurs before they are even ready to make a purchase decision.
5. Attract the Best Buyers
All of the lead talks are great, but an abundance of unqualified leads will get you nowhere. You must attract ideal buyers or you will be wasting the time of your sales team. The beauty of content marketing is that while you are distributing proof of your expertise to the world, only those who are truly interested in what you have to say will see it. Only people who are interested in your field of expertise will conduct a search that leads them to your blog. Only those readers who are genuinely interested in your brand will click through to your landing page.
7. Your website visitors will share your content on social media.
If your content solves a common problem unusually or disseminates important information, other businesses are likely to share content that helps them look good as a thought leaders/expert. Social media is quickly overtaking search engines as the most effective way for content to reach consumers.
8. Create Backlinks
Create authoritative content, and other websites will want to link to it to share what you have to say. Your audience may multiply by 2, 5, or even 100 times depending on the linking site. The real advantage is that backlinking is one of the criteria used by search engines to rank your site. When authoritative sites link to yours and more people visit your site as a result of those links, your page authority rises. While search engine algorithms are beyond the scope of this post, one thing you will learn from it is the importance of building backlinks in solving a piece of the search engine puzzle.
With all of the returns of content marketing, it’s stress-free to see why it’s so essential for businesses of all sizes.
Content marketing can not simply help you raise visibility, but it can also aid you to build stronger relationships with your leads and customers.
Learn more about how collaborating with a content marketing agency, such as Codexxa Business Solution, can help you drive more traffic and conversions.